Saturday, August 24, 2013

Apple Changes App Store Rankings Algorithm to Promote Better App Discovery

Fiksu_Rank-by-rating

According to a recent report from TechCrunch, Apple appears to be implementing some changes to the way that it ranks apps for its Top Charts in the App Store. The new factors which are now included, such as app ratings and user engagement, could influence app position and prevent developers from artificially inflating the rankings. According to Fiksu, an app marketing service, app rankings began fluctuating in late July, favoring apps with ratings of four or more stars in the App Store. Although the apps jumped to higher positions without a corresponding increase in downloads, apps with poor ratings saw their rankings fall.


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