For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. The company unseat Coca-Cola's thirteen year run as the top brand, as did Google. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion -- an 8.4 percent record increase over the total value of the 100 Best Global Brands in 2012.
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