Apple's iPad Market Share Slips Below 30%

Apple's share of the worldwide table market fell below 30% last quarter as total tablet shipments grew to 47.6 million units in 3Q13, according to IDC. The market grew 7% over the previous quarter and 36.7% year-over-year.


With no new iPad product launches in the second or third quarter to drive volume, Apple experienced a quarter-over-quarter decline in shipments from 14.6 million in 2Q13 to 14.1 million in 3Q13. Year over year, iPad shipments grew less than one percent. Apple's slowing growth—caused in part by its decision in late 2012 to move its product launches from earlier in the year to the fourth quarter—has caused the company's tablet market share to slip to 29.6%, its lowest share to date. However, with the new iPad Air shipping November 1st and the refreshed iPad mini with Retina scheduled to roll out later in November, IDC expects Apple to enjoy robust shipment growth during the fourth quarter.
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