Nike Unveils Nike+ FuelBand SE

Nike today introduced the Nike+ FuelBand SE, the newest version of its wearable fitness band, which connects users with a new Nike+ FuelBand App.



Originally launched in early 2012, the iconic Nike+ FuelBand tracks all day movement using NikeFuel. The new Nike+ FuelBand SE builds on the iconic design and experience and delivers even more information and motivation to keep users moving. NikeFuel remains at the heart of the experience, and is a single, universal way to measure all kinds of activities—from a morning workout to a big night out. Nike analyzed over a year’s worth of NikeFuel data to fine-tune the NikeFuel algorithm to deliver an even more accurate measurement of your all-day movement. 
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