Analyst: 75% of Early iPad Air Buyers Already Own an iPad

Piper Jaffray analyst Gene Munster has released the results of his iPad Air launch day survey finding that 75% of buyers already own an iPad.


Munster surveyed 71 iPad buyers and determined that the early-adopter upgrade cycle is 23 months, 7 months shorter than the general public's upgrade cycle of 30 months. He also found that the average capacity purchased was 59.7GB versus 40.5GB for the iPad 3.
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