Apple Tops World's Most Valuable Brands List for the Third Straight Time

Apple has topped Forbes' World's Most Valuable Brands List for third straight time. Microsoft, Coca-Cola, IBM, and Google round out the Top 5.


Apple is the most valuable brand in the world for a third straight time at $104.3 billion, up 20% over last year. It is worth nearly twice as much as any other brand on the planet by our count.
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