iPhone Market Share in Japan Outpaces U.S.

Apple's share of the smartphone market in Japan is now greater than its share of the smartphone market in the U.S..


The country has emerged as the fastest-growing region for Apple, outpacing the U.S., China, and other countries. Apple's success in the country is attributed to branding, heavy marketing, and rich subsidies.
"Apple's brand is just overwhelming here," said Eiji Mori, a Tokyo-based analyst at BCN Inc. "It's not about specifications. It's not about rationale. It's about owning an iPhone."

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