A new study from Consumer Intelligence Research Partners reveals the color preferences of iPhone 5s and iPhone 5c buyers. Apple sells the flagship iPhone 5S in three colors: Space Gray, Silver, and Gold. The iPhone 5C comes in five colors: Blue, White, Green, Pink and Yellow.
For the iPhone 5S, Space Gray accounts for 43% of all iPhone 5S sales. For the iPhone 5C, Blue and White had similar shares overall, at 27% and 25%, respectively, while Yellow had by far the lowest share, at 7% overall.
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Friday, November 1, 2013
Men Prefer Space Gray iPhone 5s, White iPhone 5c; Women Prefer Silver iPhone 5s, Pink iPhone 5c
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