Apple Acquires Topsy Analytics Company for $200 Million

Apple has acquired Topsy, a social-media analytics company, for more than $200 million.
 


Topsy specializes in data from Twitter, offering tools to analyze tweets and other information to help track consumer sentiment. Its tools can decipher how often a specific term is tweeted, find an influential person on a specific subject, or measure the exposure of an event or campaign. The company is one of a handful of Twitter's partners who have access to the so-called "firehose"—the full stream of all tweets posted to the service. Topsy competes with DataSift Inc. and Gnip Inc. to analyze and resell this data to customers.



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