Apple Focused on Selling iAds for iTunes Radio, Working on Real-Time Bidding Exchange

Apple has reportedly told its iAds team to focus on selling ads for iTunes Radio while it works on building a real-time bidding exchange to automate selling in-app ads.
 

In a staff meeting before the holidays, Eddy Cue, Apple SVP of Software, told staff that iTunes Radio ads are the top priority, and app ads are not.

“The message that came across was basically if you’re not working on iTunes Radio, you’re irrelevant,” an Apple insider said.


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