Initially Steve Jobs Didn't Like the Idea of White Apple Products

Steve Jobs initially didn't like the idea of white Apple products, reveals author Leander Kahney in his new book 'Jony Ive: The Genius Behind Apple's Greatest Products'.
 

Apple started to make white products in 2001 even though Steve Jobs was not a fan of the idea.

"Initially, Jobs's instincts were against white products," says Leander Kahney. However, Jony Ive, Apple's head of design was in favor of using white. He'd been making products out of white plastic since his school days. And partially in reaction to the colorful phase Apple went through with the translucent iMac, he made the iBook in white plastic and wanted to continue that with the iPod.




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