Apple's recent update to the online Apple Store boosted the visibility of the Apple TV ahead of a rumored upgrade that could bring AirPort Express capabilities to the device.
The Apple TV is now featured alongside Mac, iPad, iPhone, and iPod at the top of the online store. This suggests that perhaps Apple is ready to move the device out of 'hobby' status. Notably, Apple also updated the device with the 'Red Bull TV' channel today.
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