Apple's Smartphone Market Share Slips in Most Countries

A new research report from Kantar Worldpanel ComTech finds that Apple's smartphone share has slipped in most countries for the three months ending December 2013 year over year.
 

Android finished the year as the top operating system in Europe with 68.6% share. Apple came in second with 18.5% share and Windows remained flat at 10.3% for the past three months.

Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “Android finished 2013 strongly, showing year-on-year share growth across 12 major global markets including Europe, USA, Latin America, China and Japan. Apple has lost share in most countries compared with this time last year, but importantly it has held strong shares in key markets including 43.9% in USA, 29.9% in Great Britain and 19.0% in China.


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