iPhone 5S exceeded expectations, took time to "Build the mix that customers wanted"

Earnings call revealed Apple saw lower than expected iPhone 5C sales in U.S., primarily because iPhone 5S sales exceeded Apple's projection.
 

 

According to Apple CEO Tim Cook, the company's iPhone sales growth in North America was not as high as in some other countries probably because Apple underestimated demand for the iPhone 5S, with the iPhone mix being "different than we thought." He also mentioned changes to domestic carrier upgrade plans as a partial reason for weaker-than-expected iPhone sales in the U.S.

While Apple did not break down sales between individual iPhone models, the company indicated that the iPhone 5C ended up representing a smaller mix of iPhone sales than was anticipated.


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