Pandora Lifts Monthly Free Listening Limit Ahead of iTunes Radio Launch

As Apple gets ready to launch its iTunes Radio service for iOS 7, Mac and PC, the popular Internet radio service, Pandora, is making moves to ensure that the iPhone maker doesn’t crowd it out of the segment. On September 1, Pandora will lift the 40-hour-per-month limit the company has had in place on free mobile listening since March of this year.



Speaking during the company’s quarterly conference call, Pandora CFO Mike Herring attributed the decision to improvements in Pandora’s advertising business, as well as the development of “surgical techniques” such as skip limits. According to Herring:
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