Apple's unwillingness to share data hurts iAD business

According to Madison Avenue media buyers, who spoke with AdAge, Apple's unwillingness to share large amounts of consumer data is hurting its iAd business by slowing development of ad products.
 

 

It is reported that Apple doesn't have  a large sales team in advertising and doesn't have official sales targets for iAd business.

 

 
Perhaps the biggest issue hindering their ad growth is that advertising is an afterthought, a blip on the balance sheet. It's still viewed by some as immaterial and potentially detrimental to the cash cows -- an ad is an impediment if it distracts a consumer from the "buy" button or mucks up a beautiful mobile app.
 


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