Apple Hires Nike Design Director Ben Shaffer

Apple has hired Ben Shaffer who was the Studio Director of the Innovation Kitchen at Nike. The Nike Innovation Kitchen has produced such products as the Fuel Band and the Flyknit shoe.



With Apple’s continued development of its own wearable watch-like device, Shaffer’s experience in working on the wearables with Nike will be critical. The Nike Fuel Band is a popular product amongst Apple executives, including Apple CEO (and Nike Board member) Tim Cook and former Hardware lead Bob Mansfield. Based on Apple’s experience and usage of the Fuel Band product, it seems like that Apple’s own wearable computer will have similar fitness-tracking abilities. 
More at iHash.eu