A new report from Consumer Intelligence Research Partners (CIRP) analyzes phone purchasing patterns for iPhone 5s, 5c buyers after the September 20, 2013 launch of the new smartphones. They found that iPhone buyers are increasingly coming from within the Apple ecosystem.
Almost two-thirds of these buyers previously owned an iPhone, compared to 55% of buyers at the launch of the iPhone 5 on September 21, 2012.
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Friday, November 8, 2013
iPhone Buyers Increasingly Come From Within Apple's Ecosystem
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