Wednesday, December 18, 2013

Women Appear to Prefer the iPhone 5c over the iPhone 5s

Facebook's Ad platform gives a wide range of targeting information including gender and device type. With this data, Benedict Evans put together graphs that show iPhone models compared with gender. Interestingly enough, women prefer the iPhone 5c over the iPhone 5s. The iPhone 5s was also found to be outselling the iPhone 5c (which was previously known).


More at iHash.eu

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